Tally vs. Fillout: Which Form Builder Is Better? [2026]

Comparing Tally and Fillout? These two are natural rivals: both are modern challengers with unusually generous free plans and pricing built on “pay for features, not volume.” But they bundle their value very differently—and the right answer depends on how much design flexibility and data plumbing your forms need.

Tally is the lean one: a Notion-style editor where you type questions into a document and publish, with unlimited forms and unlimited submissions free at every tier. Its single Pro tier ($29/month) bundles the whole business layer—branding removal, custom domain, custom CSS, team collaboration, and partial submissions. Fillout is the flexible one: a modern, AI-assisted editor that switches between one-question-per-screen and traditional layouts, 1,000 free responses/month with unlimited seats, and two-way record-level sync with Airtable, Notion, HubSpot, Salesforce, and Google Sheets.

In this Tally vs. Fillout comparison, we’ll walk through design, features, data analysis, integrations, support, and pricing—so you can choose the right tool for the job.

Short on time? Here’s a quick look at how Tally and Fillout stack up.

Both of these builders look modern—but they express it in opposite ways.

Tally is minimal by design. Its document-style editor produces clean, single-column forms that look like well-set documents: fonts, colors, a logo, a cover image—and that’s the structural palette. It looks professional and current, and building in it is remarkably fast if you know Notion. But you can’t fundamentally transform the layout: no multi-column arrangements, no per-question design moments, no landing-page freedom. Tally can show one question per page, but without the transitions and polish of conversational-first builders.

Fillout is the more expressive design tool. Its editor is fast and AI-assisted, and—unlike Tally’s fixed document format—it doesn’t lock you into a single layout: you can build one-question-per-screen flows or traditional multi-field pages, and switch between them. Custom fonts, favicon, and CSS arrive at Pro ($40/mo), with a custom domain at Business ($75/mo). Its template gallery includes templates purpose-built around Airtable and Notion structures, reflecting its database-first DNA.

In one line: Tally is faster and simpler, with a look that stays deliberately flat; Fillout gives you more room to make forms feel like your brand.

Both handle modern logic well, and both include it low or free. Tally offers conditional logic, calculations, and scoring on its free plan—configured by typing rules in the document editor. Fillout offers conditional show/hide, multi-condition branching, calculations, auto-scored quizzes, and multi-page flows. Neither has a decisive logic advantage; Fillout’s is packaged with more layout flexibility, Tally’s costs nothing at all.

Here’s the capability that separates these products. Fillout connects natively and two-way to Airtable, Notion, HubSpot, Salesforce, and Google Sheets: a form can prefill from an existing record (“Hi {{first name}}, confirm your details”), create new records on submit, and update existing ones. For teams that run operations out of Airtable or Notion—or pipeline out of HubSpot and Salesforce—Fillout becomes the front door to their data, not just a collection bucket.

Tally’s standout connection is its direct Notion integration—responses land straight in a Notion database, which pairs naturally with its Notion-style ethos and covers many personal and small-team workflows. Beyond Notion, its native catalog is leaner, with Sheets, webhooks, and Zapier/Make covering the rest. If your database is Notion and the flow is one-way collection, Tally’s integration is genuinely good; if you need two-way sync across a stack of tools, Fillout is purpose-built for it.

Both include payments and signatures from low tiers. Tally includes Stripe payments on its free plan (with a platform fee) and native e-signatures free. Fillout includes Stripe payments from its free plan and an e-signature field from Starter ($15/mo).

Beyond that, Fillout’s native field catalogue runs deeper: a scheduling field, PDF generation, and login-gated forms from Starter—capabilities Tally doesn’t offer as native blocks, where workarounds or external tools fill the gap. If your forms collect bookings, signatures-plus-documents, or portal-style access, Fillout covers more ground natively.

Both offer partial submission capture—but at very different prices. Tally includes it on Pro ($29/mo); Fillout gates it at Business ($75/mo). For lead-recovery purposes, Tally’s is roughly a sixth of the annual cost ($290/year vs. $900/year). This is one of the sharpest value gaps between two otherwise-friendly competitors.

Both are hosted platforms that embed on any website—WordPress, Webflow, Shopify, Squarespace—and work as standalone links.

The branding economics favor Tally on price, Fillout on flexibility. Tally Pro ($29/mo) bundles branding removal, a custom domain, and custom CSS into one tier. Fillout spreads the path: remove branding and add fonts/favicon/CSS at Pro ($40/mo), custom domain at Business ($75/mo). Tally reaches a white-labeled form cheaper; Fillout gives you more to customize once you’re there.

Fillout advertises SOC 2 compliance and GDPR tooling, with HIPAA/BAA and SSO/SAML reserved for Enterprise. Tally advertises GDPR compliance, with submission data retention controls on its Business plan; it doesn’t advertise HIPAA-capable plans or SSO. Neither makes regulated-industry use easy at self-serve pricing—verify carefully with both vendors before committing.

A form is only as valuable as the insights you can extract from it.

Fillout’s form analytics arrive at Business ($75/mo): views, completion rates, and drop-off questions—visibility into exactly where respondents abandon. Below that tier, you’re exporting CSVs and analyzing elsewhere.

Tally’s dashboard covers views, submissions, and completion rates at every tier—and stays there. There’s no question-level drop-off funnel at any price, including Business.

In one line: Fillout can become an analytics-capable platform at $75/mo; Tally never does, at any price. If funnel optimization is how you improve forms, Fillout has a door and Tally doesn’t.

Fillout’s integration story is depth-first: native, two-way connections to Airtable, Notion, HubSpot, Salesforce, and Google Sheets, plus Zapier and Make for the long tail. Because the database connections are the product, they behave less like integrations and more like the form’s storage layer.

Tally’s native catalog is leaner, headlined by its direct Notion integration, with Google Sheets and Zapier/Make reaching most other destinations. Tally has fewer pre-hung doors; for common destinations, automation tools close the gap.

Fillout offers documentation and responsive support, with priority support on Business. Tally offers documentation and email support from a leaner team. Both are younger companies with smaller community footprints than the category’s established names—though both are growing quickly, and both products are simple enough that most questions resolve in documentation.

Both products price on features rather than volume—but their ladders are shaped very differently.

Tally meters nothing. Its plans look like this:

• Free — $0 forever: unlimited forms, unlimited submissions, conditional logic, payments (with platform fee), file uploads, e-signatures, calculations
• Pro — $29/mo or $290/yr: remove branding, custom domain, custom CSS, team collaboration, partial submissions
• Business — $89/mo: everything in Pro, plus email verification and submission data retention controls

Fillout meters responses—generously. Its plans look like this:

• Free — $0: unlimited forms, unlimited seats, 1,000 responses/month, Stripe payments, scheduling, and file uploads included
• Starter — $15/mo ($180 billed annually): 2,000 responses/month, all question types, custom endings, login forms, redirect on completion
• Pro — $40/mo ($480 billed annually): 5,000 responses/month, remove all branding, custom fonts & favicon, custom CSS, custom share links
• Business — $75/mo ($900 billed annually): unlimited responses, form analytics, custom domain, custom code, partial submissions, priority support

Put simply:

• Volume: Tally wins outright. Unlimited submissions at $0 versus Fillout’s 1,000/month—and Tally stays unlimited at every tier while Fillout caps until Business ($75/mo).
• The $29 single-tier bundle is Tally’s ace. Branding removal, custom domain, custom CSS, collaboration, and partial submissions all arrive together at Pro. On Fillout, those capabilities are spread across Pro ($40/mo) and Business ($75/mo).
• Fillout’s free plan includes more features per response. Scheduling, custom endings, redirects, login forms, and database sync in a flexible editor—where Tally’s free plan is volume-rich but capability-minimal beyond the basics.
• Seats: Fillout includes unlimited on every plan, including free. Tally’s team collaboration starts at Pro ($29/mo).
• Analytics: neither gives it away. Fillout gates it at Business ($75/mo); Tally has no drop-off funnel at any tier.

The deeper difference is what each bets on. Tally bets you’ll take unlimited volume free and pay $29 once you need to look professional. Fillout bets you’ll pay gradually for flexibility, sync, and analytics as your forms become infrastructure.

• Free plan volume—unlimited forms and submissions forever, vs. Fillout’s 1,000/month
• No response meters at any tier—your bill never moves with your traffic
• The $29 Pro bundle—branding removal, custom domain, custom CSS, collaboration, and partial submissions in one tier (Fillout splits these across $40 and $75 tiers)
• Partial submissions price—$290/year vs. Fillout’s $900/year
• Payments and e-signatures on free—Stripe collection and signature fields at $0
• Editor speed—if you know Notion, you already know how to build in Tally
• Notion integration—responses land directly in a Notion database, free
• Simpler pricing overall—two paid tiers, no feature archaeology

• Design flexibility—one-question-per-screen and traditional layouts from one editor, with custom fonts, favicon, and CSS
• Two-way database sync—native record-level connections to Airtable, Notion, HubSpot, Salesforce, and Google Sheets; Tally’s is Notion-focused
• Free plan capability—scheduling, custom endings, redirects, hidden fields, and login-gated features in a flexible editor
• Unlimited seats on every plan—collaboration isn’t a paywall feature
• Analytics—drop-off and completion visibility at Business ($75/mo); Tally has no funnel view at any price
• Native scheduling and PDF generation—no workarounds required
• Lower entry price—Starter at $15/mo for 2,000 responses, custom endings, and redirects
• Higher ceiling—custom code, share links, and priority support for teams that outgrow basics
• AI-assisted form building—draft a complete form from a prompt

• Neither free plan is white-labeled. Tally retains its badge until Pro ($29/mo); Fillout until Pro ($40/mo). On both, the free experience carries vendor branding.
• Analytics are missing or expensive. Tally’s reporting stays basic at every tier; Fillout’s drop-off visibility costs $75/mo. Neither hands you question-level conversion insight on a free plan.
• Neither free plan delivers a conversational experience. Tally’s page mode is unpolished; Fillout’s one-question-per-screen flows exist but aren’t the default look of the product. Neither matches conversational-first builders.
• Neither reaches unlimited free responses and deep design in the same product. Tally has the volume but a fixed minimal layout; Fillout has the flexibility but a meter.
• Regulated-industry paths are weak on both—Fillout reserves HIPAA for Enterprise; Tally doesn’t advertise it at all.

Here’s the cleanest way to decide:

Tally is the better free-plan value. Fillout is the better form platform.

• Choose Tally when you want maximum volume for $0 and a single affordable tier for the business layer—white-labeling, custom domain, and partial submissions all at $29/mo. It’s the best “set and forget” value in the category.
• Choose Fillout when your forms are infrastructure: teams that run on Airtable, Notion, HubSpot, or Salesforce; workflows needing scheduling, PDFs, or portal access; or anyone who wants drop-off analytics and unlimited responses at $75/mo self-serve.

For everything in between—the conversational experience as the default, unlimited responses and design depth on one free plan, or white-labeling and lead recovery bundled at one price—the comparison above has a gap.

It depends on what your forms need to do. Tally is the better free-plan value—unlimited forms and submissions forever, with branding removal, a custom domain, and partial submissions bundled at $29/month. Fillout is the better platform—two-way sync with Airtable/Notion/HubSpot/Salesforce, a flexible modern editor, native scheduling and PDFs, and analytics at Business. For conversational forms with unlimited responses and design depth in one product, Formware ($29.99/month Pro) is a strong middle path.

Each wins a different dimension. Tally’s free plan is unlimited on volume—forms and submissions forever—with logic, payments, signatures, and calculations included. Fillout’s free plan caps at 1,000 responses/month but packs in more capability: unlimited seats, scheduling, custom endings, hidden fields, and a flexible editor with AI assistance. On raw volume, Tally; on features per form, Fillout. Formware’s free plan combines both: unlimited responses and a conversational, customizable experience at $0.

Tally offers a native Notion integration—responses land directly in a Notion database—and reaches Airtable and other tools through Zapier/Make and webhooks. Fillout goes further: native, record-level two-way sync with Airtable, Notion, HubSpot, Salesforce, and Google Sheets, meaning forms can prefill from, create, and update records. If your database is the system of record, Fillout is purpose-built for it. Formware also connects to external tools through webhooks and integrations on its free plan.

On most measures, yes. Tally’s unlimited responses are free at every tier, and its single Pro tier ($29/mo) bundles what Fillout splits across Pro ($40/mo, branding removal) and Business ($75/mo, custom domain, analytics, partial submissions). Fillout’s counters: a lower entry price ($15/mo Starter), unlimited seats on every plan including free, and analytics that Tally never offers at any price.

Tally, on price: partial submission capture is included on Tally Pro ($29/mo—$290/year). Fillout gates it at Business ($75/mo—$900/year). Both let you view and export what abandoning respondents entered before they left. Formware includes partial submissions on Pro at $29.99/month ($299/year), bundled with white-labeling and custom domains.

Fillout, at its Business tier ($75/mo): views, completion rates, and question-level drop-off visibility. Tally’s dashboard covers views, submissions, and completion rates at every tier—with no drop-off funnel at any price. If conversion optimization is how you improve forms, Fillout has a path and Tally doesn’t.

Fillout is the strongest on flexibility and database workflows; Formware is the strongest on conversational UX. Formware offers one-question-at-a-time forms as the default—with real design customization on the free plan—unlimited forms, questions, and responses at $0, and Pro at $29.99/month with custom domains, white-labeling, partial submissions, and unlimited team members.

Pricing and plan details were verified at the time of writing and may change. Check Tally’s and Fillout’s sites for current pricing.