Employee Net Promoter Score (eNPS) Survey Template
Understanding employee loyalty is a key factor in predicting retention and building a strong employer brand. The Employee Net Promoter Score (eNPS) survey provides a simple, metric-driven way to measure employee advocacy using a single loyalty question and focused follow-up fields.
The Strategic Value of eNPS Benchmarking
eNPS is a widely used methodology modeled after the customer Net Promoter Score. It categorizes employees into three groups based on a 0–10 rating:
- Promoters (9–10): Enthusiastic, loyal employees who are highly likely to advocate for your company.
- Passives (7–8): Satisfied but unaligned employees who may be open to outside opportunities.
- Detractors (0–6): Disengaged employees who are unlikely to recommend your workplace.
Subtracting your percentage of detractors from your percentage of promoters gives you a single score ranging from -100 to +100, providing an ongoing baseline for organizational health.
Essential Questions Gained From This Survey
This survey keeps cognitive friction to a minimum, focusing on key loyalty indicators and demographic markers:
- Core Loyalty Index: Asks the core question: “How likely are you to recommend this company as a place to work?” using an NPS-specific 0–10 scale.
- Qualitative Driver: Follows up with a long-text question regarding the primary reason for their score.
- Improvement Roadmap: Prompts employees to share one actionable change that would improve their day-to-day experience.
- Segmentation Demographics: Gathers the respondent’s tenure and department through multiple-choice questions to help you segment the results.
Segmenting Data by Tenure and Department
An overall corporate eNPS score can sometimes hide issues in specific areas. By collecting optional department and tenure details, HR teams can identify if loyalty challenges are concentrated within a particular team or tenure milestone (such as a drop in satisfaction after year one), allowing you to address problems with targeted solutions.
Frequently Asked Questions
What is an eNPS survey?
An Employee Net Promoter Score (eNPS) survey is a simple questionnaire that measures employee loyalty. It asks how likely employees are to recommend the company as a place to work, using a scale from 0 to 10.
How is the eNPS score calculated?
To calculate your eNPS, subtract the percentage of detractors (scores 0–6) from the percentage of promoters (scores 9–10). Passive scores (7–8) are excluded from the final calculation.
What is considered a good eNPS score?
Generally, any score above 0 is considered healthy, as it indicates a net-positive promoter base. Scores above +10 are good, while scores above +50 are excellent.
How often should we send an eNPS survey?
Most organizations distribute eNPS surveys quarterly or bi-annually. This schedule helps leadership track loyalty trends throughout the year without overwhelming employees with surveys.